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每日跟讀#622: Amazon now selling e-books in traditional Chinese

亞馬遜Kindle繁中電子書上架 台灣書走向世界

· 每日跟讀單元 Daily English

每日跟讀#622: Amazon now selling e-books in traditional Chinese

Amazon officially launched the traditional Chinese Kindle e-book platform on May 24. Now users have access to over 20,000 e-books in traditional Chinese through the Kindle app or Kindle-reader devices.


Of the 40,000 books published per year in Taiwan, with its population of 23 million, only 3 percent are electronic books. Amazon has previously announced its plan to move into Taiwan and enter the traditional Chinese e-book market.


Over a year ago, Amazon’s Beijing team, including its operational and technical department members, visited Taiwan to assess its market potential. They found that despite impressive publishing volumes, Taiwan’s market was too small, and exploiting its potential would present a challenge.


Although Taiwanese account for 90 percent of the sales of e-books published in Taiwan, readers of traditional Chinese books can be found all around the world. Amazon’s breaking into the traditional Chinese e-book publishing gives it access not only to Taiwan’s market, but also to consumers of traditional Chinese readers worldwide. The new platform will enable e-books to reach places paper-based books previously did not, so publications in traditional Chinese can now be distributed in large volumes throughout the globe.


With the clear potential for growth in the e-book market, many book-selling platforms have embraced e-books over the past two years. Reading this trend, publishers will be encouraged to increase publication of e-books, making the e-book market more vibrant.


Chinese-language books form an important sector for global publishing, and Amazon is one of the world’s leading e-commerce companies. Domestic e-book platform operators are optimistic about Amazon’s breaking into Taiwan’s e-book market as, with the clear upward trend in e-book sales, increasing numbers of Taiwanese books can be sold to the global Chinese-reading market through Amazon’s platform.


In addition to e-book content, many major e-book platforms have also developed their own reading devices, such as the Amazon Kindle and Rakuten Kobo from overseas companies. Taiwanese e-book company Readmoo has also developed its own reader MooInk, which is optimized for reading in Chinese.


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