每日跟讀#646: Taiwanese eco brand raises bar for sustainability
A group of millennials based in Hsinchu’s Hukou Township has established Taiwanese brand Dawoko, centered around the idea of sustainability, building upon previous-generation synthetic carbon technology to develop and produce a diverse range of environmentally-friendly, toxin-free, wood vinegar-based skin and cleaning products. Through online marketing, and aided by a Ministry of Finance innovation prize, Dawoko has been able to successfully export its products to Southeast Asian countries.
Dawoko’s founders, including Chen Wei-cheng, Hsieh Hui-ting, Liu Tai-yi and Teng Chieh-jen, met at university. Ten years ago, after investing together in an “old street” community development project in Hukou, they gradually conceived the idea of starting a business together. The group decided to place recycling and sustainability at its core and invest in research and development into previous-generation synthetic carbon technology.
According to Chen, this “natural brand born of the forest” began when they made combustible charcoal and biochar from discarded branches from pruned fruit trees, distilling the wood vinegar from the steam given off during the charcoal-making process. This wood vinegar was then combined with plant extracts and packaged in recyclable bottles to produce a range of wood vinegar derivatives. As the products are clean and toxin free, they can be discarded after use with no damage to the environment.
Not only are the formulas used environmentally friendly and make it possible to re-use discarded branches and twigs from pruning trees, the charcoal and wood vinegar produced can be applied in the production of soil fertilizers and domestic cleaning products, so that the entire production process is ecologically sound.
The Dawoko team has developed a range of 60 products, including therapeutic skin healing products, human and pet cleansing products and a range of domestic cleaning products. Dawoko sells an average of 3,000 products each month and also combines its offerings with a home cleaning service. The company believes in giving back to society, organizing local marketing activities, sharing their business experience and teaming up with social welfare organization the Hsiangyuan Education Center to provide job opportunities for students, such as folding shopping bags.
Source article: http://www.taipeitimes.com/News/lang/archives/2019/06/11/2003716672