Return to site

Differentiating the product: AI the future of smartphones, says analyst


· 每日跟讀單元 Daily English,國際時事跟讀Daily Shadowing

On Wednesday last week, US Research firm Gartner predicted artificial intelligence (AI) will become a key product differentiator for all smartphone producers in the future. Smartphone companies will use AI to attract new customers while the technology will enable them to retain their existing client base and smartphone-based AI solutions will become the blueprint for the next two years of development within the industry, according to Gartner, who predict that by 2022, 80 percent of all smartphones produced will come loaded with AI capabilities. Last year only 10 percent of handsets shipped with in-built AI.


According to the US research firm, in the current marketplace only premium smartphones contain on-device AI capabilities, which securely process and store data locally on the device. Compared to cloud-based AI, on-device AI provides improved data protection and power management.


CK Lu, a research director at Gartner, says that as smartphones gradually become a daily commodity, producers are looking for ways to differentiate their products. Future AI capabilities will allow smartphones to autonomously learn, plan and solve problems for users. It isn’t just about making the smartphone smarter, it’s also about helping people to lead freer lives by reducing their cognitive load. However, AI capabilities on smartphones are still in the very early stages, notes Lu.


Another research director at Garnter, Roberta Cozza, says that over the next two years, most uses will still exploit a single AI capability and technology. However in the future, smartphones will combine two or more AI capabilities and technologies to provide more advanced user experiences.

Gartner另一位研究總監Roberta Cozza則指出:接下來的兩年,大部分應用方式仍將利用單一的AI功能和技術。但在未來,智慧型手機將結合兩種或兩種以上的AI功能和技術,提供升級強化的使用者體驗。

Gartner has outlined 10 high-impact uses for AI smartphones, which it says will allow smartphone producers to create added value for consumers. Future devices will be able to differentiate between users and predict their next move as well as authenticate a user, recognize their emotions, use natural-language understanding, deliver augmented reality and AI vision, carry out device management, personal profiling, content censorship/detection and edit photographs according a user’s personal taste. Finally, future smartphones will be able to continuously listen in to real-world sounds and use this information to provide user guidance or initiate specific actions.


Source article: