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每日英語跟讀 Ep.1002: About Fast Food - KFC drops Finger Lickin’ Good slogan 肯德基拿掉「吮指美味」標語與麥當勞的植物性產品

· 每日跟讀單元 Daily English

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每日英語跟讀 Ep.1002: About Fast Food - KFC drops Finger Lickin’ Good slogan

Global fast food giant KFC says it is halting its "Finger Lickin’ Good" slogan given the current hygiene advice because of the coronavirus pandemic.

國際速食巨擘肯德基表示,它正停用「吮指美味」標語,考量現在因為武漢肺炎大流行而制定的衛生建議。

"We find ourselves in a unique situation - having an iconic slogan that doesn’t quite fit in the current environment," the company said.

「我們發現自己在一個獨特的狀況中,有個不太符合現在環境的標誌性標語」,該公司表示。

The company revealed its new look through a YouTube video, showing the slogan pixelated on posters and its food "buckets", saying: "That thing we always say? Ignore it. For now."

該公司透過YouTube影片公開它的新包裝,印製在海報與「食物桶」上的標語說,「我們總是說的話?忽略它。現在」。

Some people commented on social media the slogan was not a health hazard as you were already eating with your own hands.

有些人在社群媒體上評論,認為在你已經用自己的雙手進食的時候,這個標語不算是健康危害。

In March, the Advertising Standards Authority received 163 complaints about a KFC TV advert which featured people licking their fingers.

3月間,廣告標準局就接到163封投訴,針對肯德基以人們吸吮他們的手指為特色的電視廣告。

Next Article

McDonald’s to debut plant-based meat alternatives from 2021 麥當勞將於2021年首度推出植物性肉類替代品

McDonald’s will debut its line of plant-based meat alternatives - the McPlant - in 2021.

麥當勞將於2021年首度推出它的植物性肉類替代品品牌「McPlant」。

"Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform," a Beyond Meat spokesperson said.

「超越肉類與麥當勞共同創造了植物性漢堡肉排,將以McPlant平台的一部分供應」,超越肉類的發言人表示。

"Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when," McDonald’s chief executive officer Chris Kempczinski said.

「植物性產品是目前的消費趨勢,問題不是麥當勞是否會進軍植物性產品,而是何時進軍」,麥當勞的執行長肯普欽斯基說。

McDonald’s competition - other brands including Burger King, White Castle and Dunkin’ Brands Group Inc - also offer vegan alternatives.

麥當勞的競爭對手,漢堡王、白城堡,與Dunkin’品牌集團等品牌都有提供素食替代品。

This move from McDonald’s is expected to place the plant-based meat movement at the forefront in mainstream American society.

麥當勞此舉有望將植物性肉類運動,置於美國社會主流的最前線。

Source article: https://features.ltn.com.tw/english/article/paper/1413235 ;https://features.ltn.com.tw/english/article/paper/1398350

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