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每日英語跟讀 Ep.1011: The Perfect Gift? It’s the One They Asked For別以「驚喜」為目標! 完美禮物是他們想要的那個

· 每日跟讀單元 Daily English


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每日英語跟讀 Ep.1011: The Perfect Gift? It’s the One They Asked For

Social scientists bear glad tidings for the holiday season. After extensively observing how people respond to gifts, they have advice for shoppers: You don’t have to try so hard.


You’re not obliged to spend hours finding just the right gift for each person on your list. Most would be just as happy with something quick and easy. This may sound too good to be true, but rest assured this is not a ploy by some lazy Scrooges in academia.


These researchers are meticulous analysts of gift-giving rituals, and this year they have more data than ever to back up their advice:


Don’t aim for the “big reveal.” Many shoppers strive to find a sensational toy or extravagant piece of jewelry that will create drama when it’s opened. But drama is not what recipients want, according to a new study by Jeff Galak of Carnegie Mellon University.


He and his colleagues have found that gifts go wrong because the givers are focused on the moment of exchange, whereas the recipients are thinking long-term: Will I actually get any use out of this?


Don’t “over-individuate” your gifts. People too often give bad presents because they insist on buying something different for everyone.


In experiments using greeting cards and gifts, psychologists found that people typically feel obliged to choose unique items for each person on their list even when the recipients wouldn’t know if they got duplicates — and even when one particularly good gift would work better for everyone.


The more gifts you select, the more likely you’ll pick some duds. If you can find one sure thing, don’t be afraid to give it more than once.


— Don’t be ashamed to regift. Researchers have found that most people assume that someone who gave them a gift would be deeply offended if they passed it along to someone else. But these same studies show that most givers actually aren’t offended.

Once they give someone a present, they figure it’s the recipient’s right to dispose of it at will.



— Let your recipients do the work for you. They know what they want better than you do. If they’ve asked for something, buy it instead of surprising them.

Psychologists have found people are happier getting items listed in their gift registry than unsolicited gifts, and in some cases they’re happier still to receive cash. (But one of the researchers, Francis Flynn of Stanford University, cites an exception: Don’t try giving your spouse cash.)



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