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你知道 Ray-Ban 雷朋這個名字背後藏著什麼巧思嗎?而這個差點倒閉的品牌,又是怎麼被一部經典電影救活的?本週《英語咖啡館》John 老師和 Patrick 老師要來聊聊這個經典太陽眼鏡品牌的傳奇故事!
從飛行員款 Aviator 的軍事起源、Wayfarer 的好萊塢風潮,到現在與 Meta 合作的 AI 智慧眼鏡,Ray-Ban 的品牌演進超乎想像。而且這個品牌居然和我們熟悉的隱形眼鏡公司博士倫有著密不可分的關係?
Do you know what clever thinking is hidden behind the Ray-Ban name? And how was this brand that nearly went bankrupt saved by a classic movie? This week on English Cafe, Patrick and I talk about the legendary story of this iconic sunglasses brand!
From the military origins of the Aviator style, to the Hollywood craze for Wayfarers, to the current AI smart glasses developed in collaboration with Meta, Ray-Ban's brand evolution is beyond imagination. And did you know this brand has an inseparable relationship with the contact lens company Bausch + Lomb that we're all familiar with?