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英語咖啡館 Ep.332: 英語時光機 - 乖乖原本不是做零食?這個70年台灣品牌比你想像更傳奇 The snack that became a cultural myth

2026年7月28日

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在台灣,工程師們為了避免遇到機器出狀況,有一個流傳已久的做法:放上一包綠色的零食。你知道這個看似迷信的小動作,怎麼演變為全台辦公室、工廠甚至現在推往海外,成為科技業半導體界的共同默契嗎?本週的《英語咖啡館》John 老師和 Patrick 老師要帶大家認識這個最有台灣味的零食品牌「乖乖」。

紅色包裝的連結 📈

In Taiwan, engineers have long used a practice to avoid machines breaking down: placing a package of green snacks nearby. Did you know how this seemingly superstitious little gesture evolved into a shared understanding across offices, factories, and now expanding overseas, becoming a common ritual in Taiwan's tech and semiconductor industry? This week on English Cafe, John and Patrick introduce you to this most quintessentially Taiwanese snack brand: Kuai Kuai

Beyond discussing why Kuai Kuai can make machines "behave," we also uncover many secrets behind the brand: from its origin story, to various local flavors developed in collaboration with farmers' associations, and even the connection to its red packaging collaboration with Taiwan stock ETFs 📈