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你有發現 Instagram 最近偷偷換了品牌標準字嗎？如果你打開 App 覺得那個 logo 好像哪裡不太一樣，卻又說不上來，那你的眼睛很利。本週的《英語咖啡館》John 老師和 Patrick 老師就從這個沒什麼人注意到的小改動開始，一路聊回 Instagram 的品牌故事。

今天我們這集要帶大家回頭看 Instagram 最早是怎麼從一個沒人會用的複雜 App，變成每天都在滑的照片平台。中間還有幾則你可能沒聽過的冷知識：Instagram 史上第一則貼文到底拍了什麼？濾鏡功能又是怎麼被「嫌棄」出來的？

Have you noticed Instagram quietly changed its brand typeface recently? If you opened the app and felt something looked a bit different about the logo but couldn't quite put your finger on it, your eyes are sharp. This week on English Cafe, John and Patrick start from this overlooked small change and trace back through Instagram's brand story.

In this episode, we take everyone back to see how Instagram went from a complicated app that nobody wanted to use to the photo platform we scroll through every day. Along the way, there are also some fun facts you might not have heard: what did Instagram's very first post actually show? And how was the filter feature "despised" into existence?