每日英語跟讀 Ep.940: 小七聯名球鞋將上市？日本最強聯名設計引熱議 | Japanese designer creates co-branded sneakers, sparks heated discussion
Co-branding strategies have become increasingly popular in recent years, with clothing and sports brands launching co-branded products to develop niche markets.
With this observation in mind, a Japanese designer has tried to incorporate popular brands into his sneaker designs, including 7-11, Netflix and Japan’s famous brand “Akabako (Red Box) Beauty Soap,” attracting netizens’ attention. Someone immediately said: “I want to buy a pair!”
日本設計師ミチル在推特(@mitiruxxx)PO出一系列融合各大品牌元素的設計球鞋，從日本知名零食大牌Calorie Mate、桔梗信玄餅Shingen Mochi、Suntory天然水、到保鮮膜大牌saran wrap，各種日常品牌讓日本網友感到非常親切。
Japanese illustrator “ミチル” (@mitiruxxx) recently tweeted a series of design sneakers with elements of various household brands, ranging from Calorie Mate, Shingen Mochi and Suntory natural water to saran wrap.
In addition to the Japanese brand, the illustrator looked at overseas markets, designing sneaker patterns for Netflix, 7-Eleven, and the first-generation Apple computer, the iMac G3.
The most popular sneakers are the 7-Eleven Convenience Store Sneakers, featuring 7-Eleven’s signature green and red-orange stripes, making fans eager to buy a pair.
However, these sneakers are currently only available in designs and not available on the market. Hopefully, if fans are eager for these cool sneakers, maybe one day Nike will consider releasing a super cute 7-Eleven co-branded design sneaker.
Source article: https://chinapost.nownews.com/20200813-1685488