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每日英語跟讀 Ep.976: Journalists Are Leaving the Internet for Your Inbox 網媒記者 投奔付費電子報平台

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每日英語跟讀 Ep.976: Journalists Are Leaving the Internet for Your Inbox

Casey Newton recently announced that he was leaving The Verge, the website where he has covered the tech industry since 2013, to write a subscription newsletter hosted by Substack, a 3-year-old platform that is growing in popularity.

凱西‧紐頓日前宣布,準備離開他自2013年起主跑科技業新聞的網站The Verge,到一個愈來愈受歡迎、有3年歷史的Substack平台撰寫訂閱制電子郵件時事通訊。

Newton is joining the ranks of journalists who have left the relative comfort of an established publication to try their luck at Substack.

紐頓繼另一些記者後,也離開現有出版品相對安適的環境,去Substack碰運氣。

Newton, 40, said in an interview that he would start his newsletter, Platformer, next month. The time was right to go solo, he added, because of the changing relationship between readers and media outlets.

40歲的紐頓受訪時說,他將在下個月開始他的時事通訊Platformer。他還表示,現在是單飛的時候了,因為讀者和媒體間的關係正在改變。

“You might follow a publication,” Newton said, “but it’s more likely you care about an individual reporter or writer or YouTuber or podcaster. People are increasingly willing to pay to support those people.”

紐頓表示:「你可能會屬意某個出版物,但你更可能屬意某個記者、作者、YouTuber或者播客主。人們愈來愈願意掏錢支持這些人。」

Most Substack writers offer a mix of paid and free email newsletters. They make money through subscriptions, not ads. Writers own their newsletters, and the platform takes a 10% cut. Substack also offers a legal defense service to writers of paid newsletters in the United States.

Substack平台上的大多數作者提供付費與免費兩種電郵報導的組合。他們透過訂閱而非廣告來賺錢。撰稿人擁有自己的電子報,該平台則從中抽成10%。Substack還幫美國的付費時事通訊作者提供法律辯護服務。

Hamish McKenzie, one of the platform’s founders, said Substack writers could make $100,000 a year if they bring in “a couple thousand people” who spend $5 a month on a subscription. “It’s not easy — it takes time, dedication and care — but it’s more doable than ever,” he wrote in his own Substack newsletter.

該平台創辦人之一哈米希‧麥肯錫說,若能吸引「兩、三千人」每月花5美元訂閱,Substack上的作者每年可賺到10萬美元。他在自己的Substack時事通訊中寫道:「這並不容易,需要投入時間、全副心力與關懷,但當下它比以往任何時候都更可行。」

The platform appeals to some journalists partly because the news media business has been in steady decline. From 2004 to 2019, roughly half of all U.S. newspaper jobs were eliminated, according to a University of North Carolina study, and more than 30,000 journalists in the country have been laid off or furloughed or had their pay reduced during the coronavirus pandemic.

該平台吸引到一些記者,部分原因是新聞媒體業一直在持續衰落。根據北卡羅來納大學的調查,從2004年到2019年,美國報業約有一半職位遭裁撤,且在新冠肺炎大流行期間,美國有3萬多名記者遭裁員、休無薪假或減薪。

The most popular paid Substack offering is The Dispatch, a conservative newsletter started last year by Steve Hayes, former editor-in-chief of The Weekly Standard, along with Jonah Goldberg, a former editor at National Review, and Toby Stock, a former executive at the American Enterprise Institute. With more than a dozen employees, The Dispatch has nearly 100,000 subscribers, almost 18,000 paid, and is close to pulling in $2 million in first-year revenue, most of it derived from Substack subscriptions, Hayes said.

最受歡迎的Substack付費產品為The Dispatch,一份由標準周刊前主編史提夫.海斯、國家評論前編輯約拿.戈柏格、及美國企業研究所前高管托比.史托克在去年創辦的保守派時事通訊。海斯說,The Dispatch有十餘名員工,訂戶近10萬,付費訂戶幾達1.8萬,首年收入逼近200萬美元,大部分來自Substack上的訂戶。

Source arcticle: https://paper.udn.com/udnpaper/POH0067/358168/web/

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