每日英語跟讀 Ep.976: Journalists Are Leaving the Internet for Your Inbox
Casey Newton recently announced that he was leaving The Verge, the website where he has covered the tech industry since 2013, to write a subscription newsletter hosted by Substack, a 3-year-old platform that is growing in popularity.
Newton is joining the ranks of journalists who have left the relative comfort of an established publication to try their luck at Substack.
Newton, 40, said in an interview that he would start his newsletter, Platformer, next month. The time was right to go solo, he added, because of the changing relationship between readers and media outlets.
“You might follow a publication,” Newton said, “but it’s more likely you care about an individual reporter or writer or YouTuber or podcaster. People are increasingly willing to pay to support those people.”
Most Substack writers offer a mix of paid and free email newsletters. They make money through subscriptions, not ads. Writers own their newsletters, and the platform takes a 10% cut. Substack also offers a legal defense service to writers of paid newsletters in the United States.
Hamish McKenzie, one of the platform’s founders, said Substack writers could make $100,000 a year if they bring in “a couple thousand people” who spend $5 a month on a subscription. “It’s not easy — it takes time, dedication and care — but it’s more doable than ever,” he wrote in his own Substack newsletter.
The platform appeals to some journalists partly because the news media business has been in steady decline. From 2004 to 2019, roughly half of all U.S. newspaper jobs were eliminated, according to a University of North Carolina study, and more than 30,000 journalists in the country have been laid off or furloughed or had their pay reduced during the coronavirus pandemic.
The most popular paid Substack offering is The Dispatch, a conservative newsletter started last year by Steve Hayes, former editor-in-chief of The Weekly Standard, along with Jonah Goldberg, a former editor at National Review, and Toby Stock, a former executive at the American Enterprise Institute. With more than a dozen employees, The Dispatch has nearly 100,000 subscribers, almost 18,000 paid, and is close to pulling in $2 million in first-year revenue, most of it derived from Substack subscriptions, Hayes said.
最受歡迎的Substack付費產品為The Dispatch，一份由標準周刊前主編史提夫．海斯、國家評論前編輯約拿．戈柏格、及美國企業研究所前高管托比．史托克在去年創辦的保守派時事通訊。海斯說，The Dispatch有十餘名員工，訂戶近10萬，付費訂戶幾達1.8萬，首年收入逼近200萬美元，大部分來自Substack上的訂戶。
Source arcticle: https://paper.udn.com/udnpaper/POH0067/358168/web/