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每日英語跟讀 Ep.K069: Australia battles Big Tech over news revenue-sharing law 澳洲立法要科技巨頭為新聞內容付費

· 每日跟讀單元 Daily English

每日英語跟讀 Ep.K069: Australia battles Big Tech over news revenue-sharing law

Facebook Inc has blocked Australian users from sharing and viewing news content on its popular social media platform, escalating a dispute with the government over paying media publishers for content.


While Big Tech and media outlets have battled over the right to news content in other jurisdictions, Australia’s looming law represents the most expansive reform and is being closely watched around the world.


The so-called Media Bargaining Code has been designed by the government and competition regulator to address a power imbalance between the social media giants and publishers when negotiating payment for news content used on the tech firms’ sites. The proposed legislation has reached a crunch point, with widespread support in parliament, where it is expected to be voted into law within days.


In recent years, traditional media companies operating in Australia have suffered huge hits to income streams, due to dwindling subscriptions and advertising. For every A$100 spent on online advertising in Australia, excluding classifieds, nearly one-third goes to Google and Facebook, the competition regulator has said.


Facebook said that the law “fundamentally misunderstands” the relationship between itself and publishers and it faced a stark choice of attempting to comply with it or ban news content. It said its platform generates billions of free referrals to Australian publishers worth significant sums to the media companies.


Alphabet Inc-owned Google, however, has backed down from a threat to withdraw its main search engine from Australia if the laws go ahead, and has instead struck deals with some of the country’s major commercial publishers. They include a global deal with News Corp for an unnamed sum in one of the most extensive deals of its kind with Big Tech.

然而,Alphabet旗下的谷歌已不再威脅說,若該法案通過,便要撤出它在澳洲的主要搜尋引擎,而是與澳洲一些主要商業出版商談好了條件。其中包括與跨國新聞集團News Corp達成的一項全球性的交易,金額不詳,這是此類與科技巨頭所達成規模最大的交易之一。

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