Hello 通勤家族，在 2021/09/13前，請幫忙先分享連結，然後花 2 分鐘協助填寫問卷，即可免費拿到我特製的「#英語跟讀包-面試篇 (電子檔)」，並有機會免費獲得這堂課程唷～
備註：『#英語跟讀包-面試篇 (電子檔) 』 統一於 09/13 後一週內寄出，請確實填寫 Email
每日英語跟讀 Ep.K186: ‘Black Widow’ Gives a Taste of How Theaters and Streaming Can Coexist
There has been a lot of hand-wringing about the demise of movie theaters over the past year and a half, and for good reason. Most were closed for at least a few months during the height of the pandemic. Companies like the Walt Disney+ Co., NBCUniversal, WarnerMedia and Viacom have started to prioritize streaming for their films, in part to bolster subscriber interest in their own Netflix-style platforms.
過去一年半，許多人擔心電影院走入歷史，而且這樣想有充分理由。在新冠肺炎疫情高峰期，多數戲院關了至少幾個月。迪士尼、NBC環球、華納媒體與維亞康姆等公司開始讓影片優先在類似Netflix的自家影音串流平台上架，部分是為了衝高訂閱數。
Over the weekend came evidence that, at least for the biggest franchise films and with a carefully calibrated pricing strategy, theatrical distribution and streaming can coexist.
上個周末的事實證明，在定價策略精準的情況下，院線發行和串流可以共存，至少對最知名的幾個系列電影是如此。
At least for now.
至少現在如此。
“Black Widow,” a long-delayed Marvel movie, collected about $80 million in the U.S. and Canada from Thursday night to Sunday for Disney. Overseas, the superhero movie sold an additional $78 million in tickets. That means that, in total, roughly 17 million people went to see the movie in a theater, according to Rich Greenfield, a founder of the LightShed Partners research firm.
延後多時才上映的漫威電影「黑寡婦」，周四晚間至周日在美國與加拿大為迪士尼賺進約8000萬美元票房收入。在海外，這部超級英雄電影票房收入7800萬美元。研究機構LightShed Partners創辦人葛林菲德指出，這意味共有約1700萬人到戲院看電影。
Disney also made “Black Widow” available on its Disney+ streaming service, which has more than 100 million subscribers worldwide. Subscribers could instantly watch the film (and have permanent access to it) for a $30 surcharge. Disney said Sunday that Disney+ generated about $60 million from “Black Widow” orders over the weekend. Greenfield said that figure equated to about 2 million transactions and about $48 million in revenue for Disney after streaming partners had taken their cut.
迪士尼也讓黑寡婦在全球訂戶超過一億的自家串流平台Disney+上架，訂戶額外付30美元，就能立刻並永久收看。迪士尼周日表示，黑寡婦上個周末讓Disney+進帳約6000萬美元。葛林菲德說，這個數字相當於200萬筆交易，扣除串流夥伴分得的收入，迪士尼可得到約4800萬美元。
There are several takeaways. “Imagine being a theater owner and realizing studios need you less and less everyday,” Greenfield wrote on Twitter. “Leverage is shifting rapidly in the streaming era toward the studios.”
從這件事能汲取一些要點。葛林菲德在推特上寫道：「想像你是電影院老闆，你會發現製片廠愈來愈不需要你。在串流時代，權力正快速轉移到製片廠手上。」
On the other hand, the fact that 17 million people decided to leave their bubbles and go sit with strangers in a theater — amid rising coronavirus infections, the result of the delta variant — when they could just push a button in their living rooms is nothing to sneeze at. For now, theatrical distribution remains a major revenue generator and cannot be ignored if studios want to make money on big-budget spectacles.
另一方面，新冠病毒Delta變異株肆虐引發病例增加之際，人們明明可以在自家客廳按鈕收看，卻有1700萬人決定放棄與世隔絕，到電影院跟陌生人坐在一起，這不是小數目。目前如果製片廠想在高成本大片賺錢，院線發行仍是不能忽視的主要收入來源。Source article: https://udn.com/news/story/6904/5623457