每日英語跟讀 Ep.K281: IKEA goes circular to make the things we love last longer
Do you feel bad about throwing things away? Maybe you want to repair, reuse or recycle, but lack the time, knowledge or energy to do so. Well, IKEA can help.
The Swedish-origin Dutch-headquartered multinational conglomerate is exploring new ways to make circularity – the elimination of waste and continual use of resources – more convenient and relevant for you.
For instance, IKEA is testing the potential for more circular solutions, such as furniture leasing, take-back and buy-back schemes, and helping customers repair, reuse and recycle old furniture or give it a second life through reselling.
「這意味著我們不應該拿走資源，」牛奶零售集團宜家家居北亞區商務總監艾斯本告訴The China Post，「而是應該嘗試回饋社群和地球更多的資源。」
“This means that we should not actually take away resources,” Hugo Asplund, Commercial Director at DFI IKEA North Asia (牛奶零售集團宜家家居北亞區商務總監艾斯本) told The China Post. “We should actually try to seek ways to give back more resources to the communities and the planet.”
As the biggest global home furnishing retailer, Asplund argues that IKEA has a big “responsibility to limit its impact on the climate,” which is consistent with IKEA’s long policy of making the best use of resources.
“One of the most known examples is our “flat pack,” where we kind of put our furniture into small boxes, so you can easily transport them in a very efficient way,” he continued. “And going forward, we need to take more steps, we need to decouple our growth with the material use.”
Did you know? More than 60 percent of the IKEA product range is based on renewable materials, like wood and cotton, and more than 10 percent contains recycled materials.
This “zero waste mindset” is the way to go for the company which has pushed forward with “circular concepts” in how they choose materials, and how they design, produce, transport, sell them and what happens to their products at the end of their life cycle.
According to Asplund, IKEA is always looking to find new ways to use renewed and recycled resources as materials, and continuously re-design the production of existing products to make it more sustainable.
The company has already undertaken to make products that can be reused, repaired, reassembled and recycled by its customers by 2030. IKEA also repeatedly aims to save as much energy as possible in its operations.
One thing that IKEA Taiwan is very excited about is its new service connected to leasing, because actually 4% of the total (carbon) footprint actually comes from the end of life, which is actually similar to the transportation of the goods.
“By introducing this circular leasing, we are now being able to actually take back articles, and we can then either refurbish them, resell them, or in the worst case even recycle them,” Asplund explained.
“We are in a very exciting journey here in Taiwan, and both online but also physically, we see that there’s a lot of room for us to come in new shapes and formats, (drawing us) closer to the many people in the cities where we’re not currently present,” he added.
And in doing that, IKEA is poised to further expand in a sustainable way.
That’s the reason why IKEA is looking into new solutions and working together with partners such as the “Low Carbon Initiative” run by the European Chamber of Commerce in Taiwan (ECCT).
The ECCT has helped IKEA find the right partners that can help them to come closer to the many people in a sustainable and affordable way, and to make more people afford a beautiful and functional home here in Taiwan, he concluded. Source article: https://chinapost.nownews.com/20211213-2972068