每日英語跟讀 Ep.K401: 加速凋零中的雜誌產業 The Magazine Business, From the Coolest Place to the Coldest One

· 每日跟讀單元 Daily English,國際時事跟讀Daily Shadowing

每日英語跟讀 Ep.K401: The Magazine Business, From the Coolest Place to the Coldest One

I miss magazines. It’s a strange ache, because they are still sort of with us: staring out from the racks at supermarket checkout lines; fanned wanly around the table in hotel lobbies; showing up in your mailbox long after the subscription was canceled, like an ex who refuses to accept the breakup.


But they’re also disappearing. This accelerating erosion has not been big news during a time of pandemic, war and actual erosion, and yet the absence of magazines authoritatively documenting such events, or distracting from them, as they used to do with measured regularity, is keenly felt.


Time marches on, or limps, but Life is gone. There’s no more Money. The print editions of their former sister publications Entertainment Weekly and InStyle, which once frothed with profit, stopped publishing in February. It’s been au revoir to Saveur and Marie Claire; shrouds for Playboy, Paper and O. (As I type this, people are tweeting about The Believer being bought by a sex-toy site.)

「時代」雜誌還在前進,或說蹣跚前行,但「生活」雜誌已經逝去。「金錢」雜誌沒了。它們以前的姊妹刊物「娛樂周刊」和「InStyle」印刷版曾獲利豐厚,但已在2月停止出版。大家向「Saveur」和「美麗佳人」告別,也讓「花花公子」、「紙」與O雜誌穿上壽衣。(就在我撰寫此文時,人們在推特上說「The Believer」被一個情趣用品網站收購了。)

Two recent books — “Dilettante,” by Dana Brown, a longtime editor at Vanity Fair, and a new biography of Anna Wintour, by Amy Odell, formerly of cosmopolitan.com — are graveyards of dead or zombie titles that were once glowing hives of human whim.


“There were so many magazines in 1994,” Brown writes. “So many new magazines, and so many great magazines. All the young talent of the moment was eschewing other industries and flocking to the business. It was the coolest place to be.”


Then suddenly the coldest. On the big fancy cruise ship that Brown had just boarded — Vanity Fair, where he’d been beckoned by Graydon Carter while a barback at the restaurant 44 — he and so many others then could only see the tip of an enormous iceberg they were about to hit: the internet. Smartphones, little self-edited monster magazines that will not rest until their owners die, were on the horizon. These may have looked like life rafts, but they were torpedo boats.


Every year, the American Society of Magazine Editors issues a handsome award, a brutalist-looking elephant called the Ellie, modeled after an Alexander Calder elephant sculpture. Any writer would be proud to have it on the mantelpiece.


The history of modern American literature is braided together with its magazines. The future can feel like a lot of loose threads, waving in the wind.

現代美國文學史與它的雜誌彼此交織在一起。未來就像是許多鬆散的線,在風中飄揚。Source article: https://udn.com/news/story/6904/6379678