每日英語跟讀 Ep.K638: Grab and Foodpanda Enter Dine-In Services Amidst Growth Transition
In response to shifting consumer behavior post-pandemic, Singapore-based food delivery giants, Grab and Foodpanda, are diversifying into the dine-in sector. As daily routines normalize and people venture out more frequently, these platforms are tapping into the dine-in experience to offer convenience and affordability.
作為對後疫情時期消費者行為變化的回應，總部位於新加坡的食品外送巨頭Grab和Foodpanda正將業務多元化至內用領域。隨著日常生活恢復正常並有更多人經常外出，這些平台正嘗試前進內用體驗，提供便捷且實惠的服務。
Grab has initiated a dine-in feature trial across 15 cities in Singapore, Thailand, and Indonesia. This feature enables users to pre-purchase dine-in vouchers at discounts of up to 50%. Additionally, users can access restaurant menus, read reviews, place orders, and pay using a QR-based system, all within the app. The company plans to expand this service to Malaysia, the Philippines, and Vietnam in the near future.
Grab已在新加坡、泰國和印尼的15個城市開展內用功能試驗。此功能讓用戶可以預先購買最高折扣達50%的用餐券。此外，用戶可以在應用程式內查看餐廳菜單，閱讀評論，下訂單並使用QR code系統付款。該公司計劃在不久的將來將此服務擴展至馬來西亞、菲律賓和越南。
Foodpanda was a pioneer in introducing dine-in features in Singapore back in 2021. This innovation, known as Foodpanda Dine-in, has since expanded to include multiple countries such as Thailand, the Philippines, Malaysia, Hong Kong, Pakistan, and Bangladesh. Across these nations, over 8,000 restaurants have joined the platform, offering dine-in discounts ranging from 15% to 25%.
Foodpanda在2021年首次引入了內用功能，成為新加坡的先驅。這一創新，即Foodpanda Dine-in，後續已擴展到多個國家，包括泰國、菲律賓、馬來西亞、香港、巴基斯坦和孟加拉。在這些國家，已有超過8,000家餐廳加入平台，提供範圍在15%至25%的用餐折扣。
Foodpanda's Asia Pacific CEO, Jakob Sebastian Angele, expressed the platform's enthusiasm for dine-in services, foreseeing considerable potential in this expansion. Despite its growth in the dine-in sector, food delivery remains Foodpanda's primary focus, followed by grocery delivery. In collaboration with restaurant solutions provider TabSquare, Foodpanda has also launched automated food ordering processes through digital menus and QR codes, aiming to enhance the dining experience.
Foodpanda的亞太區CEO Jakob Sebastian Angele表達了平台對內用服務的熱情，預見了此擴展業務的巨大潛力。儘管在內用領域有了增長，但美食外送仍然是Foodpanda的主要項目，其次是生鮮雜貨外送。Foodpanda還與餐廳服務供應商TabSquare合作，通過電子菜單和QR code推出了自動化的點餐流程，要進一步提升用餐體驗。
With increasing dining costs due to inflation, Grab's dine-in discounts have been welcomed by consumers. This not only facilitates restaurant discovery but also makes dining out more affordable. Analysts believe that Grab's dine-in service can indirectly generate additional revenue by earning commission fees on dine-in voucher purchases.
由於通貨膨漲導致用餐成本上升，Grab的內用折扣受到了消費者的歡迎。這不僅有助於讓餐廳被注意到，還使外出用餐變得更加經濟實惠。分析師們認為，Grab的內用服務能通過販售餐券取得佣金，間接地產生額外收入。
While both Grab and Foodpanda experienced impressive growth over the past few years, the rate has been moderating recently as customers return to their regular routines. Benchmark Company, an investment banking firm, projects a normalized food delivery growth with a Compound Annual Growth Rate (CAGR) of 13% through 2025. This adjustment is attributed to shifting consumer preferences, reduced incentives, and the gradual return to in-person dining.
儘管Grab和Foodpanda在過去幾年中經歷了令人印象深刻的增長，但近期增長率有所趨緩，因為客戶開始回歸正常生活節奏。基準資本（Benchmark Company）預測，到2025年，食品外送將進入正常增長軌道，其複合年增長率（CAGR）為13%。這種調整歸因於消費者偏好的轉變、減少的刺激措施，以及對面對面用餐的逐漸回歸。
The expansion of Grab and Foodpanda into dine-in services reflects a strategic response to evolving consumer needs post-pandemic. As more people seek affordable dining experiences and venture outside, these platforms are aligning their services with changing behaviors, providing not only food delivery but also seamless dine-in experiences. This transition is expected to contribute to the platforms' ongoing growth and expansion strategies.
Grab和Foodpanda對內用服務的推展是對後疫情時期消費者需求演變的策略性回應。隨著越來越多的人尋求經濟實惠的用餐體驗並外出就餐，這些平台正在調整他們的服務以適應不斷變化的行為，提供的不僅僅是美食外送，還有無縫的內用體驗。這種轉變預計將有助於平台的持續增長和各種策略的推廣。
Reference article: https://www.cnbc.com/2023/08/03/food-delivery-apps-grab-and-foodpanda-expand-into-dine-in-services.html