每日英語跟讀 Ep.K638: Grab and Foodpanda Enter Dine-In Services Amidst Growth Transition
In response to shifting consumer behavior post-pandemic, Singapore-based food delivery giants, Grab and Foodpanda, are diversifying into the dine-in sector. As daily routines normalize and people venture out more frequently, these platforms are tapping into the dine-in experience to offer convenience and affordability.
Grab has initiated a dine-in feature trial across 15 cities in Singapore, Thailand, and Indonesia. This feature enables users to pre-purchase dine-in vouchers at discounts of up to 50%. Additionally, users can access restaurant menus, read reviews, place orders, and pay using a QR-based system, all within the app. The company plans to expand this service to Malaysia, the Philippines, and Vietnam in the near future.
Foodpanda was a pioneer in introducing dine-in features in Singapore back in 2021. This innovation, known as Foodpanda Dine-in, has since expanded to include multiple countries such as Thailand, the Philippines, Malaysia, Hong Kong, Pakistan, and Bangladesh. Across these nations, over 8,000 restaurants have joined the platform, offering dine-in discounts ranging from 15% to 25%.
Foodpanda's Asia Pacific CEO, Jakob Sebastian Angele, expressed the platform's enthusiasm for dine-in services, foreseeing considerable potential in this expansion. Despite its growth in the dine-in sector, food delivery remains Foodpanda's primary focus, followed by grocery delivery. In collaboration with restaurant solutions provider TabSquare, Foodpanda has also launched automated food ordering processes through digital menus and QR codes, aiming to enhance the dining experience.
Foodpanda的亞太區CEO Jakob Sebastian Angele表達了平台對內用服務的熱情，預見了此擴展業務的巨大潛力。儘管在內用領域有了增長，但美食外送仍然是Foodpanda的主要項目，其次是生鮮雜貨外送。Foodpanda還與餐廳服務供應商TabSquare合作，通過電子菜單和QR code推出了自動化的點餐流程，要進一步提升用餐體驗。
With increasing dining costs due to inflation, Grab's dine-in discounts have been welcomed by consumers. This not only facilitates restaurant discovery but also makes dining out more affordable. Analysts believe that Grab's dine-in service can indirectly generate additional revenue by earning commission fees on dine-in voucher purchases.
While both Grab and Foodpanda experienced impressive growth over the past few years, the rate has been moderating recently as customers return to their regular routines. Benchmark Company, an investment banking firm, projects a normalized food delivery growth with a Compound Annual Growth Rate (CAGR) of 13% through 2025. This adjustment is attributed to shifting consumer preferences, reduced incentives, and the gradual return to in-person dining.
The expansion of Grab and Foodpanda into dine-in services reflects a strategic response to evolving consumer needs post-pandemic. As more people seek affordable dining experiences and venture outside, these platforms are aligning their services with changing behaviors, providing not only food delivery but also seamless dine-in experiences. This transition is expected to contribute to the platforms' ongoing growth and expansion strategies.
Reference article: https://www.cnbc.com/2023/08/03/food-delivery-apps-grab-and-foodpanda-expand-into-dine-in-services.html