國際時事跟讀 Ep.K647: Luckin Coffee Sets Sales Record with 5.4 Million Moutai Alcohol-Infused Lattes Sold in a Day
Luckin Coffee made headlines as it announced a remarkable achievement, selling an astonishing 5.42 million cups of its newly introduced alcohol-infused latte in collaboration with Kweichow Moutai, marking an all-time high in sales for the Chinese coffee chain. This achievement has significantly surpassed their previous successful product launches, including a cheese latte that managed to sell 1.31 million cups on its debut day and a coconut cloud latte with 660,000 cups sold.
瑞幸咖啡因宣布一項驚人的成就而登上頭條新聞：與貴州茅台合作推出的全新酒調拿鐵，僅在首日就售出了驚人的542萬杯，創下了中國連鎖咖啡店銷售的歷史新高。這個成績明顯超越了他們之前成功推出的產品，包括在首日售出了131萬杯的起士拿鐵，以及一款售出了66萬杯的椰雲拿鐵。
The star of the show, the "sauce-flavored latte," priced at 38 yuan ($5.23), witnessed an immediate surge in popularity when Luckin Coffee decided to offer it at a promotional price of 19 yuan on its first day. This pricing strategy sent shockwaves through Chinese social media platforms, resulting in a frenzy among coffee enthusiasts. Consequently, the demand for this unique beverage was so overwhelming that it quickly sold out in numerous Luckin Coffee outlets across Beijing and Shanghai within a matter of hours.
這款明星產品名為「醬香拿鐵」，定價為38元（5.23美元），當瑞幸咖啡決定在首日以19元的促銷價提供時，立即引起了廣泛熱潮。這種定價策略在中國社交媒體平台上掀起了轟動，引發了咖啡愛好者的狂熱。因此，對這款獨特飲品的需求非常巨大，以至於它在北京和上海的眾多瑞幸咖啡門市在幾個小時內迅速售罄。
Kweichow Moutai, renowned as China's national liquor, is a potent, colorless spirit traditionally reserved for special occasions and banquets. Drinkers often describe the flavor and aroma of Kweichow Moutai's version as reminiscent of soy sauce, giving this collaboration an intriguing twist by incorporating it into a coffee latte. Remarkably, despite its unconventional nature, this fusion has proven immensely popular among consumers, propelling Luckin Coffee to unprecedented success.
貴州茅台被譽為中國的國酒，是一種強勁的無色烈酒，傳統上保留給特殊場合和宴會飲用。品酒者常常形容貴州茅台的風味和香氣讓人想到醬油，這使得將其融入拿鐵咖啡成為一個創新有趣的嘗試。值得注意的是，儘管這種融合非傳統，但在消費者中卻非常受歡迎，使瑞幸咖啡取得了前所未有的成功。
It's important to note that the companies behind this innovative beverage have emphasized that the alcohol content in the latte is less than 0.5% of its total volume, ensuring it remains within the permissible limits for general consumption. The 100 million yuan ($13.72 million) in sales generated on the first day underscores not only the Chinese market's appetite for unique and creative culinary experiences but also the potential for further unconventional beverage collaborations. This milestone firmly cements Luckin Coffee's position as a trailblazer in the ever-evolving world of coffee and beverage innovation.
值得注意的是，開發這款創新飲品的公司強調，拿鐵中的酒精含量低於其總體體積的0.5％，確保其保持在一般消費的允許限度內。首日創造的1億元人民幣（13.72百萬美元）銷售額不僅凸顯了中國市場對獨特和創意烹飪體驗的渴望，也彰顯了進一步推展非傳統飲品合作的潛力。這個里程碑牢固地鞏固了瑞幸咖啡在不斷發展的咖啡和飲品創新領域中的先鋒地位。
Reference article: https://www.reuters.com/business/retail-consumer/chinas-luckin-sells-54-mln-moutai-alcohol-infused-lattes-day-2023-09-05/