國際時事跟讀 Ep.K652: Shein and Forever 21 Join Forces in a Fast-Fashion Partnership
Fast fashion online retailer Shein is set to make its presence felt in shopping malls near you, thanks to a recent partnership with Sparc Group, the parent company of Forever 21. This groundbreaking agreement involves Sparc Group becoming a minority shareholder in Shein while Shein acquires a one-third stake in Sparc. Sparc Group is a collaboration between Simon Group, a retail real estate company, and Authentic Brands Group, known for its portfolio of brands such as Brooks Brothers and Nine West.
快時尚線上零售商 Shein 隨著最近與 Forever 21 的母公司 Sparc Group 建立合作夥伴關係，即將在你附近的購物中心現身啦。這項具有突破性的協議使 Sparc Group 成為 Shein 的少數股東，同時 Shein 也獲得 Sparc 的三分之一股權。Sparc Group 是 Simon Group（一家零售不動產公司）和 Authentic Brands Group（以旗下品牌如 Brooks Brothers 和 Nine West 而聞名）的合作夥伴。
This strategic move is expected to significantly expand the market reach of both companies. Shein's e-commerce platform currently operates in over 150 countries and boasts a staggering 250 million followers on various social media platforms. According to a press release from Sparc, this partnership will "provide Sparc Group a platform to further grow its brands." Sparc's CEO, Marc Miller, emphasized that this collaboration would bring more innovative and trendsetting products to fashion enthusiasts worldwide.
這項市場策略預計將顯著擴展兩家公司的市場覆蓋範圍。Shein 的電子商務平台目前在超過 150 個國家運營銷售，並在各種社交媒體平台上擁有超過 2.5 億的追蹤數。根據 Sparc 發布的新聞稿，這份合作夥伴關係將「為 Sparc Group 提供進一步發展其品牌的平台」。Sparc 的首席執行官 Marc Miller 強調，這項合作將為全球時尚愛好者帶來更多創新和引領潮流的產品。
In exchange, Shein plans to introduce its products into physical retail spaces, with a particular focus on Forever 21 stores. This makes sense as both Shein and Forever 21 cater to a youthful customer base and are known for their fast fashion approach, characterized by the mass production of affordable items that are frequently disposed of as consumers chase the latest trends. It's worth noting that fast fashion has faced criticism due to its environmental impact, as it often encourages disposable fashion.
作為交換，Shein 計劃將其產品引入實體零售空間，特別聚焦於 Forever 21 門市。原因是因為 Shein 和 Forever 21 都面向年輕客群，以大規模生產價格實惠的商品而聞名，這些商品通常會因為消費者追求最新潮流而經常棄置。值得注意的是，快時尚因其對環境的影響而受到批評，因為它通常鼓勵一次性、拋棄式時尚品。
Donald Tang, Shein's executive chairman, highlighted the synergy between Simon's expertise in physical retail, Authentic's brand development proficiency, and Shein's on-demand business model. He stated that this partnership would facilitate scalable growth and make fashion more accessible to a broader audience.
Shein 的執行主席 Donald Tang 強調了 Simon 在實體零售方面的專業知識、Authentic 的品牌發展能力以及 Shein 的即時商業模式之間的協同效應。他表示，這份合作夥伴關係將有助於實現大幅擴展增長，使時尚更加容易接觸到更廣泛的受眾。
Reference article: https://edition.cnn.com/2023/08/25/business/shein-forever-21-deal/index.html