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Eslite contemplates expansion into Japan, South East Asia


· 每日跟讀單元 Daily English

Eslite Spectrum president Mercy Wu announced, following a shareholder meeting last month, that in addition to new store openings planned in Taiwan, Hong Kong and China, the bookstore and lifestyle retailer is also considering opening new stores in South East Asia and Japan.


Wu added Eslite is currently evaluating the feasibility of establishing a presence in Malaysia — which Wu says is a Southeast Asian country with a Chinese community similar to Taiwan’s — and Japan. Wu noted that although Japan is not a Chinese society, the country’s retail industry is a model of sophistication.


Last year Eslite added additional outlets in Linkou, Taichung’s Far Eastern Department Store and the Sogo Department Store in Kaohsiung to its portfolio of retail stores in Taiwan. Wu also floated the possibility of opening a store in southern Taiwan in the second half of next year.


After establishing the company’s third base in Hong Kong at the City Plaza shopping mall, this links up existing stores in the Tsim Sha Tsui and Causeway Bay areas to form a “golden triangle” on the island. However, Wu acknowledged that the City Plaza location had been plagued by temporary staff shortages, but said that once the situation stabilizes, she expects business to improve.


Wu admitted that the Tsim Sha Tsui store underwent a refit only three months after opening, the Causeway Bay outlet will also be refitted this month, and the City Plaza location is also scheduled for a major refit in the fourth quarter of this year.


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