Swedish affordable fashion brand H&M has been very busy since it arrived in Taiwan last year. In addition to opening branches in northern, central and southern Taiwan, it has also announced the opening of a flagship store in Taipei’s Ximending on Friday next week, replacing the branch in Hong Kong’s Causeway Bay as the brand’s largest flagship store in Asia.
H&M has opened nine branches in Taiwan. It is opening the Ximen store by Exit 6 of the MRT Ximen Station. The five-story building boasts a spacious shopping area of as much as 1,500 ping (4,960 square meters). The new store will also introduce the Men’s Trend collection to Taiwan for the first time.
Also, H&M has announced that actor Li Chen and his actress girlfriend Fan Bingbing will appear as the celebrity endorsers for its upcoming 2017 CNY (Chinese New Year) collection. The company always invites the year’s most popular celebrity couple to endorse its CNY collection, released before every Lunar New Year.