Topic: Apple Feels the Sting From an Oscar Slap
Apple has a Will Smith problem.
Smith is the star of “Emancipation,” a film set during the Civil War era that Apple envisioned as a surefire Oscar contender when it wrapped filming earlier this year. But that was before Smith strode onto the stage at the Academy Awards in March and slapped comedian Chris Rock, who had made a joke about Smith’s wife, Jada Pinkett Smith.
Will Smith, who also won best actor that night, has since surrendered his membership in the Academy of Motion Picture Arts & Sciences and has been banned from attending any Academy-related events, including the Oscar telecast, for the next decade.
Now Apple finds itself left with a $120 million unreleased awards-style movie featuring a star no longer welcome at the biggest award show of them all and a big question: Can the film, even if it succeeds artistically, overcome the baggage that now accompanies Smith?
According to three people involved with the film who spoke on condition of anonymity to discuss the company’s planning, there have been discussions inside Apple to release “Emancipation” by the end of the year, which would make it eligible for awards consideration. Variety reported in May, however, that the film’s release would be pushed into 2023.
When asked for this article how and when it planned to release “Emancipation,” Apple declined to comment.
“Emancipation,” directed by Antoine Fuqua (“Training Day”) and with a script by William Collage, is based on the true story of a slave known as “Whipped Peter,”who joined the Union Army while still in the South.
Apple set up a general audience test screening of “Emancipation” in Chicago earlier this year, according to three people with knowledge of the event who spoke on condition of anonymity because they were not permitted to discuss it publicly. They said it generated an overwhelmingly positive reaction, specifically for Smith’s performance, which one of the people called “volcanic.” Audience members, during the after-screening feedback, said they were not turned off by Smith’s recent public behavior.
Smith largely disappeared from public view following the Oscars. But in July, he released a video on his YouTube channel in which he said he was “deeply remorseful” for his behavior and apologized directly to Rock and his family.
Topic: Apple’s Eye-Catching New Home Disrupts Silicon Valley
Things change when a spaceship comes to town.
Tourists stroll by, whipping out their iPhones to get a photo. New businesses move in. And real estate prices go up even more.
Apple’s new home in Cupertino — the centerpiece being a $5 billion, four-story, 2.8 million-square-foot ring that can be seen from space and that locals call the spaceship — is still getting some final touches, and employees have just started to trickle in. The full squadron, about 12,000 people, will arrive in several months.
But the development of the headquarters, a 175-acre area officially called Apple Park, has already helped transform the surrounding area.
In Sunnyvale, a town just across the street, 95 development projects are in the planning stages. The city manager, Deanna J. Santana, said she had never seen such action before. In Cupertino, a Main Street Cupertino living and dining complex opened in early 2016. This downtown enclave includes the Lofts, a 120-unit apartment community opening this fall; small shops; and numerous restaurants and cafes.
Other local businesses are also gearing up in anticipation. A Residence Inn at Main Street Cupertino, expected to open in September, has been slightly customized to meet the needs of Apple employees. Guests will have access to Macs and high-speed internet connections, said Mark Lynn, a partner with Sand Hill Hotel Management, which operates the hotel and consulted with Apple about what its employees need at a hotel.
“All the things we have, lined up with what they needed,” Lynn said. “They will represent a large part of our business.”
Tech companies are nothing new for Cupertino. Apple has called the city home for decades, and Hewlett-Packard had a campus in Apple’s new spot, employing 9,000 people. The surrounding towns have been remade as well in the last decade, as giant tech companies have transformed Silicon Valley’s real estate into some of the most expensive in the country.
But city officials and residents say this project is like nothing they’ve seen before. It is even bringing tourists.
Onlookers snap pictures of the spaceship from the streets. TV helicopters circle above. Amateur photographers ask residents if they can stand on driveways to operate their drones, hoping to get a closer look at Apple Park.
“I just say, ‘Hey, go ahead,'” said Ron Nielsen, who lives in Birdland, a Sunnyvale neighborhood across the street from the spaceship. “Why not?”
Topic: New Apple Watch heralds ‘smart healthcare’ revolution for aging societies
The new model iPhone was released mid-last month to a somewhat muted reaction from the market. However, at the same event Apple Inc also released an updated Apple Watch, called the Apple Watch Series 4, which showed that the company is working furiously behind the scenes to break into a new field, as it quietly builds an eco-system around “smart healthcare.” Due to the importance of safeguarding human life, the entry threshold into the healthcare market is high, but the potential rewards are significant. As humans live longer, we are becoming ever more reliant on technology and artificial intelligence as a means to look after our health.
The definition of “smart healthcare” is extremely broad. Starting with the da Vinci surgical robot, already on the market for over a decade, the area now includes specialist fields such as the automatic transfer of patient blood pressure monitoring data to hospitals and AI-assisted artificial gene synthesis (gene printing), which is able to rapidly compile DNA sequences and produce biopharmaceuticals. While attending a discussion forum by the Industrial Technology Research Institute in Taiwan last month, major pharmaceutical company Merck & Co predicted that revenue from AI-related health care alone — which currently stands at about US$600 million — will grow to around US$20 billion by 2026. Furthermore, AI constitutes just one small piece of the overall smart healthcare market.
Humanity is on the cusp of an imminent medical care crisis. According to US research, there is a positive correlation between the patient-to-nurse ratio and patient mortality rate: For every additional patient that a nurse has to care for, the 30-day mortality rate for hospitalized patients increases by 7 percent.
As a result of various background factors, “smart healthcare” will be an unstoppable force in the future. As such, global manufacturers, whether involved in communications, machinery, pharmaceuticals or consumer technology, are all getting involved, and Apple naturally wants to claim a piece of the pie for itself. At last month’s launch of the updated Apple Watch, Apple revealed that the device now supports a heart rate monitor and wrist sensor and represents a significant step forward for the wearable device. Previously, the watch was only able to record a wearer’s heart rate, but the technology has been upgraded so that Apple Watch can now monitor a user’s heart condition in a way that provides real medical value.
In addition to the above new hardware functionality, Apple is also building a health eco-system. Last year, Apple embarked on a partnership with Stanford University Medical Center to found the Apple Heart Study program, which uses Apple Watch to collect large amounts of data on heart rate activity from volunteers. This year Apple has signed agreements with more than 90 hospitals across the US so that patients can use their mobile phones to access their own medical records, making it possible for users to bring their medical history with them wherever they go. If the results are successful, it may well create a snowball effect and spread to other medical institutions.
蘋果不只推出上述的硬體新功能，也在建構生態系。去年它和史丹佛醫學中心合作啟動「Apple Heart Study」計畫，透過Apple Watch收集自願者的心律大數據。今年又與全美逾九十家醫院簽約，病人可透過手機看到自己的醫療紀錄，落實病歷帶著走。若成效良好，未來很可能產生滾雪球效應，擴及更多醫療機構。
Source article: http://www.taipeitimes.com/News/lang/archives/2018/10/09/2003701979/2