There was a time between the 1990s and mid-2000s when dressing head-to-toe in designer clothing emblazoned with logos was a sign of wealth and success. Now, people are using scalpels to slice logos off.
Bloggers are posting tutorials on how to remove the thread stitched into shirts and hats without leaving an unsightly outline or picking off the logo on sunglasses without leaving behind a blurry mess.
In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without logos.
In response to the trend, fashion houses have toned down their logos. Abercrombie & Fitch have banned the "A&F" on sweatshirts and hoodies once ubiquitous in schools in the US.
時尚品牌為了回應這股趨勢，開始降低其商標的存在感。美國休閒服裝品牌Abercrombie & Fitch的商標「A&F」，一度在校園中隨處可見，但現在被禁止出現在運動衫或連帽衫上。
Max Ilich, a 47-year-old consultant from New Hampshire in the US, is among the fashion-conscious who are de-logoing their clothing. “Why would I do someone else’s advertising for free?” Mr. Ilich said.
Source article: http://iservice.ltn.com.tw/Service/english/english.php?engno=1103237&day=2017-05-18
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