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Swiss village bans tourists from taking photos because it’s ’too beautiful’


· 每日跟讀單元 Daily English

The commune of Bergün/Bravuogn near St Moritz in Switzerland has voted to ban tourists from taking photos – but it’s all to make people happier, reports The Local.


Locals believe that their village is so beautiful that visitors’ pictures of it, when uploaded to social media, will make other people miserable. "It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves," said a statement from the tourist office.


"We cordially invite you to visit Bergün to experience our picturesque landscape for yourself.," added the Mayor, Peter Nicolay.


The village plans to implement a symbolic €5 fine on those caught breaking the new rules. Some have questioned whether it’s a publicity stunt and the administration admitted that the measure is partly a marketing ploy.


The "ban" has had a mixed reception on social media. One man wrote: "Cool action! It shows bravery and a sense of humor!" However, one woman disapproved and said: "This will put off your potential guests, attract angry reactions and make you look ridiculous."


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