Burger King’s new advertising campaign is a big, moldy burger. The mold on the burger says that the burger is 100% natural and that no artificial preservatives are added in any of its ingredients. Following through on the no artificial preservatives campaign, Burger King plans to roll out its no-artificial coloring and flavors in its sandwiches, desserts, and sides.
On the competitor’s side, Mcdonalds is rolling out new merchandise that will reinforce the brand. New food scented candles are rolled out as fan club merchandises. The candles come with scents including, 100% fresh beef, ketchup, onions, cheese, pickles, and bread. The whole goal is to appeal to the Instagram generation that will display their fandom for Mcdonalds and ultimately become its brand ambassadors online.
Vocabulary and Sample Sentences:
Artificial adj. – produced by humans rather than occurring naturally
Preservative n. – substance to preserve food, wood, or any material from decay
Ingenious adj. – clever, original, inventive
Merchandise n. – products to be bought or sold