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精選詞彙播客 Vocab Ep.071: 華航換名會更好? Is rebranding beneficial to China Airlines?

· 15Mins英語咖啡館


This article discusses the thorny issue of having a national airline named after another country. What to do and what will the cost be?

Vocabulary and Sample Sentences:

Prohibitive adj.: when a price is so high it causes people to not buy something

  1. Was the cost of renovating the building prohibitive?
  2. Is the La Ferrari prohibitively expensive? 

Polarize v.: separate people into 2 camps with opposing opinions

  1. Did the new passport design polarize the public?
  2. Is politics very polarizing? 

Rebrand v.: change the name of a product / company or how it is advertised

  1. Can rebranding be effective in changing people’s opinions?
  2. Is rebranding a guarantee for success?