Lexus: “The Relentless Pursuit of Perfection.” 專注完美，近乎苛求
成立於1989年，是日本汽車製造商豐田旗下的豪華車部門。Lexus品牌在全球 90 多個國家和地區銷售，是日本銷量最大的高檔汽車品牌。按市值計算，它已躋身日本全球十大品牌之列。
Lexus近期在台灣更成為豪車銷售市場的榜首，從今年2月開始，連續5個月坐穩銷售冠軍及豪華車市場同期最佳銷售實績，1到6月份累計銷售台數達16,946台，創下歷史新高成績，有望挑戰賓士在2020年設下的29,654輛豪華車障礙，改寫台灣單一豪華車品牌年銷紀錄。
冷知識：Lexus means luxury & elegance？其實他是一個來自希臘的名字
The name "Lexus" does not have a specific meaning in Japanese or any other language. It was coined from the words "luxury" and "elegance" to embody the brand's commitment to crafting luxurious vehicles.
Lexus didn’t begin as "Lexus". The brand started as a secret project named "F1" which stood for "Flagship One". The aim was to create a world-class luxury sedan for international markets. The result was the Lexus LS 400, which debuted in 1989.
Environmental Efforts: Lexus was one of the first luxury brands to introduce a hybrid vehicle, the RX 400h, in 2005. Their commitment to sustainability and efficient performance has expanded over the years with an increasing range of hybrid models.
Mini: “You Don’t Need A Big One to Be Happy.”
Mini (MINI) 是一個專門生產小型汽車的英國汽車品牌，(Suez Crisis)成立於 1959 年，自 1994 年起成為 BMW 的子公司。最初的 Mini 是英國汽車公司製造的一系列標誌性英國小型汽車。MINI 是世界上最小的汽車，銷售遍及109個國家，更有一票擁護者。
Brand Origin: The Mini was launched by the British Motor Corporation (BMC) in 1959 and was designed by Sir Alec Issigonis. The main purpose of the Mini's design was to create a small, fuel-efficient car in response to the fuel shortages caused by the Suez Crisis in 1956.
Mini Cooper: John Cooper, owner of the Cooper Car Company and designer of Formula One and rally cars, saw the potential of the Mini for competition. He collaborated with BMC to create a more powerful version of the model. Thus, the Mini Cooper was born in 1961, and the more powerful Mini Cooper S followed in 1963.
Variants: Over the years, the Mini was produced in various forms – from vans and pickups to estate versions and even a beach car named the "Mini Moke."
Cultural Icon: The Mini became a symbol of the 1960s British popular culture. Celebrities like the Beatles, Peter Sellers, and Steve McQueen all owned Minis, elevating its coolness quotient.
冷知識：你知道一台MINI COOPER最高曾經載過幾個人嗎？ 28個，由英國女子體操選手完成。
Tesla: ' This Year We Kill the ICE '
ICE：內燃機的縮寫（Internal combustion engine）內燃機的運用包含汽車、機車、輪船、飛機等交通工具。
公司由兩位矽谷工程師 Martin Eberhard 和 Marc Tarpenning於 2003 年創立，由於在2002年，中東的伊拉克戰爭，導致石油危機爆發，石油價格飆升，讓他們意識到全球經濟對於石油的依賴是越來越嚴重。他們希望證明“電動汽車可以比汽油汽車更好、更快、更有趣。2004年馬斯克以650萬美元投資特斯拉，以投資人身分，成為特斯拉的董事長。
Founding story: Contrary to popular belief, Elon Musk was not one of the original founders of Tesla. The company was founded by Martin Eberhard and Marc Tarpenning in July 2003. Elon Musk joined the company as an investor and chairman of the board of directors in February 2004, after leading Tesla's initial round of investment funding.
Elon’s tenure as “technoking” In 2021, Elon Musk took on the title of "Technoking of Tesla," while the company's CFO, Zach Kirkhorn, became the "Master of Coin." While seemingly a playful move, it was officially filed with the U.S. Securities and Exchange Commission.