Fubon Financial Holdings Co. has changed the name of the EDA Rhinos to the Fubon Guardians after it took over the Chinese Professional Baseball League (CPBL) team last month, the company announced recently.
Fubon’s subsidiary, Fubon Sports and Entertainment, purchased the EDA Rhinos for NT$300 million (US$9.39 million), officially taking charge on Nov 1. Since the takeover, fans have been eagerly anticipating the announcement of the team’s new name, mascot and trademark.
Chris Tsai, president of Fubon Sports and Entertainment and head of the team, said that he aims to build the Fubon Guardians into a strong team to compete in the CPBL, investing significantly in new equipment in the initial period following the takeover.
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