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每日英語跟讀 Ep.933: About Technology - These brands spend nearly $100 billion on ads. 這些品牌花1000億美元打廣告與非觸摸式觸控螢幕

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每日英語跟讀 Ep.933: About Technology - These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game

Some of the world’s biggest advertisers have joined forces with Facebook, YouTube and Twitter in an attempt to prevent harmful online content messing with their campaigns.


Companies such as Procter & Gamble, Kellogg, Adidas, Unilever, and PepsiCola, are worried that their ads can pop up next to content they don’t want associated with their brands, such as violent or terrorist videos and hate speech.


The Global Alliance for Responsible Media, which represents 60 companies, ad agencies, industry associations and digital platforms, announced at the World Economic Forum on Thursday a series of measures it says will help keep harmful content offline and away from advertisements.


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’Touchless touchscreen’ could fight future epidemics, researchers say 研究人員:「非觸摸式觸控螢幕」或可對抗未來疫病

Cambridge University researchers have developed a ”no-touch touchscreen” that uses artificial intelligence to predict a user’s intention before their hand reaches the display.


The screen was originally designed for use in cars, but the engineers who built it claim it could also have widespread applications during a pandemic.


The "predictive touch" technology can be retrofitted to existing displays and could be used to prevent the spread of pathogens on touchscreens at supermarket check-outs, ATMs and ticket terminals at railway stations.


The technology works by predicting where a user intends to touch the screen as they begin the hand movement towards the screen. A combination of AI and sensors determine the user’s intent in real time by also tracking contextual information like the user’s profile, environmental conditions and an eye-gaze tracker.


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