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每日英語跟讀 Ep.K464: About Japan - 朝日停用形象女孩與紀子妃的願望 Asahi joins other breweries to stop using ‘image girls’ in beer ads

· 每日跟讀單元 Daily English

每日英語跟讀 Ep.K464: About Japan - Asahi joins other breweries to stop using ‘image girls’ in beer ads

Asahi Breweries Ltd. has joined other major Japanese beer companies in halting their use of so-called “image girls” in their beer sales promotions in the wake of the pandemic and the changing times.


“In the past two years, they were unable to do their primary activities," said an Asahi representative. "In the aftermath, we made a comprehensive evaluation and decided to pass on the hiring of (an image girl) starting next year.”


In the past, major beer companies hired image girls and sent them to travel across the country and participated in events to sell beer products to consumers.


The COVID-19 pandemic hindered the image girl’s activities, and Asahi postponed new hires in 2021 and 2022.


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Kiko turns 56, yearns to take a stroll with daughter Mako 滿56歲的紀子妃渴望與女兒一同漫步

Crown Princess Kiko marked her 56th birthday on Sept. 11 by saying she looks forward to the day she can take a stroll with her daughter, the former Princess Mako, now known simply as Mrs. Komuro following her marriage to a commoner.


“I cannot directly meet my daughter right now, but in the meantime I tend to the plants in our garden and want to create banksia rose arches in the hope of sauntering with her here one day,” Kiko said in a written reply to questions submitted by reporters prior to her birthday.


Mako was obliged to relinquish her imperial title upon her marriage last October to her college sweetheart Kei Komuro. The couple live in New York.


The Banksia rose was Mako’s signature mark when she was a princess and is a favorite flower of her parents, Crown Prince Fumihito and Kiko.

木香花是真子還是公主時的徽印圖案,也是其雙親文仁親王與紀子妃最喜歡的花。Source article: ;

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