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Facebook to help news providers boost subscriptions

臉書測試新功能 衝新聞訂閱率

· 每日跟讀單元 Daily English

Facebook announced on Oct. 19 initiatives to help struggling news organizations gain paid subscribers.

The social network giant said it will test “premium news models” for organizations that deliver their content on Facebook, to enable the news organizations to have more control over pricing, subscriber relationships and revenue.



“Earlier this year, many publishers identified subscriptions as a top priority, so we worked with a diverse group of partners to design, refine, and develop a test suited for a variety of premium news models,” said a blog post by Facebook executives Campbell Brown, Alex Hardiman and Sameera Salari.


Facebook said it would soon roll out the test to support new subscription models in Instant Articles in partnership with news organizations in the US and Europe, starting with the Android application.


The leading social network said it would allow for “paywalls” in its Instant Articles feature, aiming to encourage users to sign up and pay news organizations whose content is linked through Facebook. If a person subscribes after prompting, the news organization will handle the payment directly and keep 100 percent of the revenue.

Included will be Germany’s Bild and Spiegel, France’s Parisien, Italy’s Repubblica, the Telegraph and the Economist of Britain and the US-based Boston Globe, Washington Post and news groups Hearst and Tronc, which includes the Baltimore Sun, Los Angeles Times and San Diego Union-Tribune.



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