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每日英語跟讀 Ep.K080: Unilever to remove ‘normal’ from beauty products packaging 聯合利華美妝產品 將刪「正常」字樣

· 每日跟讀單元 Daily English,國際時事跟讀Daily Shadowing

每日英語跟讀 Ep.K080: Unilever to remove ‘normal’ from beauty products packaging

Consumer goods conglomerate Unilever said Tuesday last week that it will no longer use the word “normal” to advertise and package its beauty and personal care products and that it will ban excessive photoshopping of models as part of its inclusivity policy. The company, which owns skincare brands like Dove and Simple and haircare brands like TreSemme and TIGI, said the word “normal” will be removed from the packaging of at least 200 products within a year.


It also said it will increase the number of advertisements featuring people from diverse groups, and that it will not “digitally alter a person’s body shape, size, proportion or skin color” in its brand advertising. Many skincare and hair products use phrases such as “for normal skin” or “normal hair,” and Unilever says its global research suggests that using “normal” as a descriptor “makes most people feel excluded.” Sunny Jain, who leads Unilever’s beauty and personal care division, said the company wanted to tackle “harmful norms and stereotypes” and shape a “far more inclusive definition of beauty.” “We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward,” Jain said in a statement.


The company renamed its skin-lightening brand in India last year from Fair & Lovely to Glow & Lovely after facing anger from customers who said Unilever was perpetuating negative stereotypes about darker skin tones.


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